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GDPR-compliant web analytics

Lienks shows you where your visitors come from and what they do on your website. No cookie banner, no stored IP addresses and servers in Germany. This makes it easy to use your visitor stats in a GDPR-compliant way.

What belongs to GDPR-compliant web analytics?

Web analytics is about two sets of rules. The TDDDG (the German telecommunications and digital services data protection act) regulates whether anything is stored on or read from your visitors' devices. The GDPR regulates how personal data is processed, for example the IP address.

For visitor stats, this usually means:

  • No consent for cookies: If the tool uses cookies or localStorage, you need consent, which means a cookie banner. Without access to the device, this does not apply.
  • A legal basis: Every browser sends its IP address when a page is requested. For that you need a legal basis, for example a legitimate interest.
  • Data in the EU: If data goes to countries outside the EU, for example the USA, it gets a lot more complicated.
  • A data processing agreement (DPA): If an external provider processes the data for you, you need a DPA with them.
  • A note in your privacy policy: which tool you use and which data it processes.

I explain this in more detail in my article Do I need a cookie banner for web analytics?. I am not a lawyer, and this is not legal advice.

What Lienks does about it

No cookie banner needed

In its default mode, Lienks stores nothing on your visitors' devices, no cookies and no localStorage. So for Lienks itself, you usually do not need a banner. I explain how this works on the Cookieless Web Analytics page.

No IP addresses in the analytics data

Lienks only uses the IP address briefly to create a visitor ID that changes every day. It is not stored. If you turn on countries, only the country code is kept, for example "DE".

Servers in Germany

All analytics data is stored on Hetzner servers in Germany. It is not transferred to the USA.

Support from the person who builds it

Lienks is developed in Germany. If you have questions, you write directly to me.

What you still have to do yourself

Lienks takes a lot off your plate, but not everything. A few things are up to you as the website owner:

  1. Decide on a legal basis: For processing the IP address you need a legal basis. On lienks.com I rely on legitimate interest, which is understanding and improving the use of my website. That is my decision for my website, not a recommendation for yours.
  2. Update your privacy policy: Name Lienks, which data is processed and where it is stored. You can find the details for this in the next section.
  3. Cookie mode only with consent: If you choose cookie mode for a website, you need consent for it. In minimal and cookieless mode you do not.

And keep the other services on your website in mind: embedded videos, maps or ad pixels can still require a banner.

Which data Lienks processes

What Lienks processes:

  • time and page that was viewed
  • source, so which website someone came from
  • browser, operating system and device type
  • country, if you turn it on
  • custom events that you define, for example "newsletter signup"
  • a visitor ID that changes every day

What Lienks does not store:

  • IP addresses
  • permanent identifiers that could recognize visitors across several days
  • user profiles or data about age, gender or interests

I do not use the data for advertising and I do not sell it. Lienks is not connected to any ad network.

Installation

Add this script to the <head> of your website. Nothing more is needed. Every new website starts in cookieless mode.

<script defer src="https://app.lienks.com/a.js" data-site="YOUR-SITE-ID"></script>

FAQ

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